Is your brand just another option…or the obvious choice?

Helping visionary, boutique brands in the wellness space extract their edge and cut through the noise, so they can grow their impact and scale with soul.

Let’s begin.

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  • A backyard with a small kidney-shaped swimming pool, surrounded by a concrete deck, with a shaded patio area featuring wooden furniture, hammocks, and white cushioned lounge chairs, amidst lush green trees and plants, with sunlight filtering through the foliage.

    Moana Surf Resort | Costa Rica

    A boutique beachfront resort rooted in community, surf, and simplicity.

    We led the rebranding of Moana through a more resonant narrative and creative direction — refining their website, visual identity, and tone to reflect the soulful experience guests already loved.

    READ THE STORY
  • Night scene of a crowded rooftop bar with colorful string lights, overlooking a city skyline with tall buildings illuminated in the background.

    Tantalo Hotel | Panama

    An iconic art hotel in the heart of Panama City’s historic Casco Viejo district.

    We revitalized Tántalo’s brand identity, digital presence, and narrative strategy to reflect its evolution from cult-favorite boutique hotel to a design-forward cultural landmark, reigniting relevance and international appeal.

    READ THE STORY
  • Cozy living room with large windows, a fireplace, beige curtains, and comfortable seating including sofas and armchairs. There's a wooden coffee table with candles and decorative items, and the room features warm lighting and a view of an outdoor scene through the windows.

    Salcombe No.1 | UK

    A luxury holiday accommodation company in one of the UK’s most desirable coastal destinations.

    We led a full rebrand of Salcombe No.1 — redesigning their brand identity, website, and online presence to position them for scalable growth in a premium market.

    READ THE STORY
  • A private outdoor pool area surrounded by lush green tropical plants and trees, with a small hut, lounge chairs, and a white building in the background.

    Naya Nosara | Costa Rica

    A beloved jungle retreat reborn as a boutique wellness hotel.

    Following a change in ownership, we led a complete rebrand, evolving Naya from glamping roots into a design-forward wellness destination. From brand identity to website and digital presence, we repositioned the experience to reflect its elevated future.

    READ THE STORY
  • Modern house with curved wooden roof design, surrounded by lush greenery and flowers, illuminated with interior lighting at dusk.

    Shift Esperanza | Costa Rica

    A design-led eco-village development in Nosara, Costa Rica.

    We partnered with the founder to define their brand positioning, build their marketing team, and launch an international go-to-market strategy rooted in resonance and long-term vision.

    READ THE STORY

Even the most beautiful brands can go unseen.

Why do some brands spark movements while others fade into the noise? They invest in design, websites, and marketing, only to still feel… unseen.

After working with countless brands in the wellness space, we’ve seen firsthand how pretty pictures, a slick logo, and an active Instagram aren’t enough to make guests or clients book, return, or rave about it to their friends.

The most iconic brands aren’t just aesthetically strong - they’re strategically positioned, emotionally resonant, and deliver unforgettable experiences from beginning to end.

They don’t just sell services, rooms, or retreats.
They build belief systems.
And they don’t compete for space - they redefine it.

That’s where our specialty lies.

So, what makes a brand truly stand out in a crowded space?

  • Positioning

    Define your edge.
    We help uncover what makes your brand different, then shape a market position that’s clear, defensible, and unforgettable.

  • Messaging

    Words that convert.
    We craft language and brand messaging that connects with the right people, emotionally, strategically, and consistently.

  • Experience Design

    Make every touchpoint count.
    We optimize your guest or client journey, from first impression to referral, to deepen loyalty and spark organic advocacy.

  • Growth Strategy

    Scale with soul.
    We create brand-led growth plans tailored to your next chapter, including international marketing strategies and launches.

Why Beth Anne & Co.?

Brands of depth deserve strategy with edge.

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    Strategic Partnership

    Work directly with our founder as your strategic growth partner: a Chartered Marketer with 10+ years of experience in building all kinds of wellness brands.

  • Stylized icon of a diamond surrounded by a laurel wreath.

    The Resonance Method™

    Our proprietary framework aligns brand positioning, business model, and emotional traction, so your strategy doesn’t just make sense, it moves people.

  • Target with arrow hitting the bullseye and a star symbol, representing achievement or success.

    Deep Niche Expertise

    We specialize in boutique wellness and hospitality brands. This isn’t a generic brand studio, we understand the cultural nuance and commercial realities of your world.

  • A globe with a magnifying glass containing a user icon and a star, symbolizing global user review or profile analysis.

    Trusted Partner Network

    Unlock a handpicked network of designers, agencies, and creative specialists, all vetted to deliver at a high standard and aligned with your vision.

Meet Your Strategic Partner.

A smiling woman with light skin, wearing a black sleeveless top, gold earrings, and a gold necklace, indoors with a blurred background.

100+ brands

10+ countries

3+ languages

A blue and silver badge with the text 'CIM' at the top, 'Chartered Marketer' in the middle, and 'ACIM' at the bottom.

With an international client base and over a decade of experience working alongside visionary founders, Beth is a seasoned Chartered Marketer, multilingual entrepreneur, and founder of Beth Anne & Co.

Partnering with a select number of clients each year, Beth has helped shape over 100 brands across 10+ countries in 3 languages, bringing a global perspective, local nuance, and industry-calibre partnerships to every collaboration.

While Beth leads all strategy in-house, she collaborates with her trusted network of creative studios and agencies to support full-service execution when needed.

Take it from our clients around the world.

With a 97% success rate, we only work with a handful of clients each year and make sure they’re exceptionally well taken care of.

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“Beth is a 5-star marketing whiz who has the grit and good heart to create remarkably positive results for any brand.”

— David R. Las Vegas, US.

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“The end result is a product with impact which I can be proud of.”

— Sinéad M. Melbourne, Australia.

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“Her innovative ideas, combined with her meticulous attention to detail, have left a lasting positive impact.”

— Lorenzo R. Panama City, Panama.

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“Working with Beth has been one of the best investments for the future of our business.”

— Marguerite M. Nosara, Costa Rica

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“Beth has been an incredible asset to our business. Her expertise in marketing and business strategy has been instrumental in moving our business forward.”

— Sarah H. New York, US.

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“The results are amazing! The feedback has been outstanding!”

— Nicky P. Salcombe, UK

GET IN TOUCH

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Ready to make an impact?

Your brand deserves more than a generic strategy, it deserves a thoughtful, tailored approach that amplifies what makes it extraordinary. Let’s start a conversation about how Beth Anne & Co. can bring your vision to life.